Photo courtesy of Target.com
Target recently launched a program putting a new spin on one of marketing’s mainstay tools; coupons. The new phone app, dubbed Cartwheel, allows users to clip digital coupons provided by Target and other vendors for use in store to save money. Users log in through Facebook, decide on the offers to redeem from the dozens available, then the app generates a barcode on the users cellphone that is scanned in store to apply the savings to a purchase. The app updates the user’s status showing the offers claimed, allows people to see offers that their friends have claimed, and allows you to share your coupons with others as well. If you don’t want to your friends to see the money you just saved on a new pack of underwear, you can rest assured that “private” items are not displayed to your friends. If you don’t want to have anyone see any of the offers you redeem, you can tweak the settings so that none of the offers you redeem are displayed. Target is hoping that this will drive additional traffic to it’s stores and drive loyalty among its existing customers, although it will take some time to tell how well received these are among customers. What do you think? Are these the offers you’re looking for, or is having to use Facebook a deal breaker? Let me know in the comments below!